Thursday, April 9, 2009

Proposal for new Burger King Mini burger commercials

  The new commercials for the mini burgers aren’t getting the reaction we were hoping for.  Many viewers and listeners are commenting that these commercials are annoying and dumb. Furthermore, I think these commercials should be targeting women more then men, and these commercials make women look dense. 

To promote the new Burger King mini burgers, I propose a series of commercials based off of the “Burger family” commercials. In these commercials the dad burger should be introducing the baby “mini” burger to his brother, the “Junior” burger. I think this will get the attention we were hoping for; these types of commercials appeal to men, women, and children. 

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